Kathleen Perry
Communications Professional
RESUME
Relevant
Experiences
Associate Account Executive at BOCA Communications
April 2021- Present
Specializing in media outreach, including pitch development and media list creation, as well as content development, researching and analyzing. Skills include identifying and drafting applications for appropriate industry awards and conferences, building thought leadership narratives for executives, and analyzing media trends and conducting research for SOV and reporting purposes.
Account Coordinator at Karbo Communications
Oct. 2020 - April 2021
Skilled PR work in client services, content creation, media relations, and reporting in the fast-paced B2B and B2C technology industry. Refining and developing skills in pitching, researching, reporting, and media tracking daily.
Account Coordinator at Hotwire
Dec. 2019 - Sept. 2020
Daily work included keeping track with current news climate and finding relevant trends for different clients. Additionally, activity included reporting and media relations. As 2020 presented a new set of challenges, I became well versed in incredible flexibility, company pivots, navigating tough announcements and how to manage through several hoops brought on by a turbulent climate.
Assistant Account Executive at Primitivo, on-campus, student-run PR firm
Aug 2018 - May 2019
Worked among a team alongside a client to produce work such as press releases, pitches, and media including social media posts, content calendars, and logos. Depending on the clients needs, we worked strategically in making flyers and event planning as well as researching different outlets to reach all target publics.
Staff Writer for Sonoma State Star
Jan 2018 - Dec 2018
As a staff writer for our campus paper, I wrote weekly articles that were published both in print as well as online. I typically wrote for Arts & Entertainment which included play coverage, campus events, movie reviews, and other misc. articles. I also dipped my toe in opinions writing where I covered more controversial topics.
Skills
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Social content development
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Experienced in crisis communications
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Reporting - coverage tracking, coverage recap reports, SOV, competitive analysis
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Maintaining client relations
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Media relations - pitch creation / outreach, developing media contact lists
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Content creation
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Able to conduct research and analysis projects
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Skilled in typing, word, powerpoint, g-suites, Outlook and excel spreadsheets
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Experienced in Cision, SemRush, Trendkite, Muckrack, IT Tech News
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Independent + Team oriented
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Excellent written and oral communication skills
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Ability to adapt to fast paced and changing environments
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Responsible, Reliable, Flexible
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Proficient in Quickbooks, filing, organizing, Endicia
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Party planning and events
Other Work
experience
SOMO Event Center
2018 - present (periodically)
I sporadically work for a freelance event coordinated. Typically, I have done work that focuses on details and customer service. I have done things like ID checking, line control, worked VIP sections to make sure guests were happy, and I've also worked in parking to help cars and lots flow nicely. This job has certainly taught me to be a jack of all trades in executing events as well as taught me to be flexible to fill any position needed during events.
Assistant at Chrono Art Inc.
April 2017 - November 2019
At Chrono Art, I manage all the assistant work such as billing customers, logging in/ out all packages, all general organization, and balancing the the bank statements as well as making the electronics and other pieces for all the clocks.
Nanny (AKA Multitasking Extraordinaire)
May 2017 - November 2019
Typical nanny work includes taking care of children: feeding, teaching and shuttling. This job teaches and maintains patience and communication with both children and adults. Often in this position, I have had to multitask and remain mindful of my surroundings at the same time.
Manager and Attendant at Pump it Up
Sept 2015 - Sept 2017
Work with adults and children to host birthday parties and other celebratory events. This includes party planning, customer service and front desk work such as billing and other register work.
Accomplishment Statements
Dedicated PR worker ready to jump in on all new opportunities for rapid growth in a complex industry.
Successfully built strong work relationships quickly resulting in promotions and/ or pay raises in previous roles.
Managed 2-4 jobs at the same time while also balancing extracurriculars and maintaining high grades in school.
Education
Sonoma State University
Aug 2015 - May 2019
Recent graduate from Sonoma State University. I have always maintained a high GPA and graduated with Cum Laude. Although I'm graduated, I will remain an eager learner and hard worker, striving to keep a good balance between the two.